Tag Archives: USA Today

Rejection Is Your Protection!

No! No! No! “But how about” the anxious salesperson chirps. No says the merchant one final time! The beleaguered salesperson crawls back out the customers front door rejected, neglected and brand de-selected but slightly protected by a sturdy ego. “Just what did … Continue reading

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Questions Are The Answers To Ensure Profitable Growth!

(as published in the CEA’s i3 Magazine July/August 2013 issue) With any new executive assignment I have been privileged to lead in the CE market, I always begin the journey by listening intently to the heart, heat, ice and rhythm of the … Continue reading

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Retailing Takes A Day to Learn, A Lifetime To Master!

By Peter Weedfald | Posted on July 10, 2013                                                                                                    “Complexity is the refuge of the unsure.” As retail potentially falters under the weight of hyper-digital change, competitive din, a very complex and confusing retail environment begins to emerge. Have … Continue reading

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Retail CMOs Are Opportunity Obsessed, Are You?

By Peter Weedfald | Posted on June 27, 2013   Advertising research, analytics, and algorithmic measurements should not be viewed by retail executive management as something that can be corrected or solved in marketing spend and focus. Rather, buyer and … Continue reading

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Boosting Your Brand Boosts Your Profits

“Vigilant data mining and analysis is key to brand success.” A “brand” is an easily corrosive metal that needs to be burnished, buffed, shined and oiled each day to remain relevant and competitive. A brand is judged by its combined elements: … Continue reading

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A Wolf In Sheep’s Clothing

As Published In Dealerscope March 2013 I  consider myself a brave and unyielding advertising hunter. I watch,  listen to, engage with, and critique advertising as much as I can. Of  course the majority of Americans, especially in our socially-charged  Internet … Continue reading

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Brand Offense, Defense or Nonsense?

I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how … Continue reading

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Brand Socialization Fuels Brand Infatuation!

We are extremely busy people. We are happily and socially engaged while focused on our careers, families, friends and what time is left in our day for our cherished hobbies. Our transactional business DNA has evolved, our fabrics of personal … Continue reading

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10 Reasons Why Consumer Marketing Will Never Be The Same!

As Published in Dealerscope 2/12/2013           William Shatner, aka Captain James T Kirk the small and big screen galactic superstar led us through planetary pylons, through imaginary and powerful vistas of very cool technologies, yet to come.  After meeting Mr. Shatner … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Uncategorized | Tagged , , , , , | 4 Comments

Star Trek Devices Change Business America Forever!

William Shatner, aka Captain James T Kirk the small and big screen galactic superstar led us through planetary pylons, through imaginary and powerful vistas of very cool technologies, yet to come.  After meeting Mr. Shatner I discovered he truly is … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , , , , | 2 Comments