Tag Archives: Leadership

In Sales and Marketing It’s Never Easy To Say Good Buy!

As we know, profit is no longer solely defined or derived efficiently in products, services, warranties and or credit card interest gains. Today, profit pools are inclusive to “d-o-w-n-l-o-a-d-s” of apps, widgets, movies, music, games, etc. Digitalization, miniaturization, low cost … Continue reading

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The Wonder and Thunder of Refulgent Leadership!

I believe all of us at one time or another have been pachyderms. Sensitive to our raw feelings and emotions, improvising our defensive response and reactions unnaturally, unhappily. Frankly, we should be appreciative for those “leaders” past who ridiculed us, … Continue reading

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Eat Less, Sell More!

I confess to skipping breakfast and lunch for over 30 years through an assiduously rough and tumble sometimes sales disappointing, sometimes sales inspiring consumer electronics market place. I also confess to arriving to work each and every day no later … Continue reading

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Sales Principles Designed To Fuel Market Advantage

In sales, if you want to be the leader and you desire personal and team greatness, then you must act and perform like a sales and marketing leader. It amazes me that some manufacturers and retailers with very good legacy-stewarded … Continue reading

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Brand Pull Out-Muscles Brand Push

Something big has happened. Something once protractedly invested in and heavily promoted in the consumer electronics market has all but evaporated—gone quietly into the night. So big is this thundering industry change that ad agencies who garnered millions of dollars … Continue reading

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Green Reign Leadership’s Second Edition Printing

I am very proud and most grateful to announce the second edition printing of my book Green Reign Leadership. As many colleagues and friends have asked me, below is a short synopsis of the book’s intended principles. Also included are available locations to … Continue reading

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“Happy Holidays, Happy Christmas!”

All, Like you, I admire current and whilom musical talent, especially from the renowned artists below. We are truly amazed and energized by their kinetic creativity, musical imagination, by their ability to energize our hearts and minds. As a holiday … Continue reading

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Complexity Is The Refuge Of The Unsure!

Perhaps Einstein said it best: our thinking must change to solve our problems, to create smarter opportunities! Leadership needs to demand richer, more extreme CRM based consumer brand publishing veins to develop, deploy and advantage kinetic strategies on command, on demand. Nettlesome marketing and sales … Continue reading

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Insights Augur Brand Infatuation, Prevents Brand Evaporation!

CEO’s and CFO’s have weathered this down trodden global economy in part by downsizing human capital, improving supply based economics, enhancing operations and reining in costs across the board. With profits enjoying the protection of cost reductions it is now … Continue reading

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Is Facebook A Competitive Weapon Of Choice?

I am often asked to redact guiding principles to muscle up a company’s sales, marketing and brand offense, smartly designed to polarize competitors off their game; forcing them into a bulwark posture of market defense. Easy words to articulate but in fact rather complicated to business comport based upon so … Continue reading

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