Tag Archives: Forbes

Retailing Takes A Day to Learn, A Lifetime To Master!

By Peter Weedfald | Posted on July 10, 2013                                                                                                    “Complexity is the refuge of the unsure.” As retail potentially falters under the weight of hyper-digital change, competitive din, a very complex and confusing retail environment begins to emerge. Have … Continue reading

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Retail CMOs Are Opportunity Obsessed, Are You?

By Peter Weedfald | Posted on June 27, 2013   Advertising research, analytics, and algorithmic measurements should not be viewed by retail executive management as something that can be corrected or solved in marketing spend and focus. Rather, buyer and … Continue reading

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Boosting Your Brand Boosts Your Profits

“Vigilant data mining and analysis is key to brand success.” A “brand” is an easily corrosive metal that needs to be burnished, buffed, shined and oiled each day to remain relevant and competitive. A brand is judged by its combined elements: … Continue reading

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Out Sell, Out Negotiate & Out Profit Your Competition!

Logic will get you from A to B. Imagination and creativity will take you everywhere. Albert Einstein (1879 – 1955) Business, any business is best engineered through the art of superior selling. And selling success is smartly realized through bi-modal disciplines of refulgent … Continue reading

Posted in Brand Leadership, Cause Marketing, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , , , | Leave a comment

A Wolf In Sheep’s Clothing

As Published In Dealerscope March 2013 I  consider myself a brave and unyielding advertising hunter. I watch,  listen to, engage with, and critique advertising as much as I can. Of  course the majority of Americans, especially in our socially-charged  Internet … Continue reading

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Brand Offense, Defense or Nonsense?

I visited Hong Kong last week to discuss the best paths for building new market opportunities, along with varying visions on what is next, and what will be hot in consumer technology. Again and again, the subject of just how … Continue reading

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The NYAMA Marketing Leadership Summit May 17, 2013

      Dear Marketing Professionals, We are very excited about our 2013 NYAMA Marketing Solutions Summit: Achieving Improved Performance and Results that will take place on Friday, May 17 in New York City. This summit offers you a wonderful opportunity to … Continue reading

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Clouds Reign Profit For Brick & Click Retailers!

We are at the cusp, the early dawn of re-seeding and re-accelerating brick and mortar retail greatness. From recent retail merchant meetings across the country, I assure you that brick and mortar retailers are developing and enlisting pithy mobile apps … Continue reading

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Brand Socialization Fuels Brand Infatuation!

We are extremely busy people. We are happily and socially engaged while focused on our careers, families, friends and what time is left in our day for our cherished hobbies. Our transactional business DNA has evolved, our fabrics of personal … Continue reading

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Star Trek Devices Change Business America Forever!

William Shatner, aka Captain James T Kirk the small and big screen galactic superstar led us through planetary pylons, through imaginary and powerful vistas of very cool technologies, yet to come.  After meeting Mr. Shatner I discovered he truly is … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , , , , | 2 Comments