Tag Archives: Dealerscope

Rejection Is Your Protection!

No! No! No! “But how about” the anxious salesperson chirps. No says the merchant one final time! The beleaguered salesperson crawls back out the customers front door rejected, neglected and brand de-selected but slightly protected by a sturdy ego. “Just what did … Continue reading

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The ADL: “Hope Is Not A Strategy For Caring People”

The Anti-Defamation League hosted its annual National Consumer Technology Industry Awards & Dinner Dance  November 9, 2013 in New York City. Peter Weedfald, president of Gen One Ventures, author of Green Reign Leadership and Dealerscope’s star columnist won the American Heritage Award; … Continue reading

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Casio Privia’s PX-5S Keyboard: Peter Weedfald’s Review

As a pianist and keyboardist with at least  fourteen varying and glowing brands of 66 and 88 key-action-hammers I am energized to finally review a high quality, priced-right pro-instrument that is as easily mobile as an electric guitar. The Casio … Continue reading

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Rule 2: “Boost Your Brand Currency!”

Measuring Brand Currency, Your Most Valuable Company Asset By Peter Weedfald | Posted on October 02, 2013 When you boost your brand’s short and long term value, competitive dominance and market demand, you boost overall earnings. And as I like … Continue reading

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Retailing Takes A Day to Learn, A Lifetime To Master!

By Peter Weedfald | Posted on July 10, 2013                                                                                                    “Complexity is the refuge of the unsure.” As retail potentially falters under the weight of hyper-digital change, competitive din, a very complex and confusing retail environment begins to emerge. Have … Continue reading

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Retail CMOs Are Opportunity Obsessed, Are You?

By Peter Weedfald | Posted on June 27, 2013   Advertising research, analytics, and algorithmic measurements should not be viewed by retail executive management as something that can be corrected or solved in marketing spend and focus. Rather, buyer and … Continue reading

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Boosting Your Brand Boosts Your Profits

“Vigilant data mining and analysis is key to brand success.” A “brand” is an easily corrosive metal that needs to be burnished, buffed, shined and oiled each day to remain relevant and competitive. A brand is judged by its combined elements: … Continue reading

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Ode To Our Sales Team Members…

If you are personally in a sales role focused on this admirable profession to be your life long career and mission, this article is written for you. If you have colleagues, friends, neighbors, family, brothers or daughters in sales this … Continue reading

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Chief Marketing Officers Are “Living On The Edge!”

  Published April 5, 2013 I was recently asked by a formidable and very successful CEO just what, in my opinion a CMO should be focused on to ensure profitable investments and company growth. Of course, as you can imagine, … Continue reading

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Out Sell, Out Negotiate & Out Profit Your Competition!

Logic will get you from A to B. Imagination and creativity will take you everywhere. Albert Einstein (1879 – 1955) Business, any business is best engineered through the art of superior selling. And selling success is smartly realized through bi-modal disciplines of refulgent … Continue reading

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