Tag Archives: Brand leadership

A Brand Is A Promise. What’s Yours?

“It’s the anthem of your company’s reputation – and it deserves respect as such”… http://www.dealerscope.com/article/a-brand-is-a-promise-what-s-yours/1 To be clear, a brand, as treated in the substrates of conventional marketing wisdom, is the anthem of your company’s reputation. As a consumer brand … Continue reading

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Sales Principles Designed To Fuel Market Advantage

In sales, if you want to be the leader and you desire personal and team greatness, then you must act and perform like a sales and marketing leader. It amazes me that some manufacturers and retailers with very good legacy-stewarded … Continue reading

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Retailers Can Bank On This: “The Truth Cannot Be Disguised!”

I continue to be amazed… that in the year 2014 there are still a multitude of  global companies who have not mastered nor employed/deployed a viable SCRM (Social Customer Relationship Management) data base mining foundation. Perhaps if we officially change … Continue reading

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“Welcome to the Rest of Your Career!”

My very good friend, highly respected and well known educational leader Okang McBride, Director of Alumni Relations at Fairleigh Dickinson University has created a special panel forum. The gathering is designed for alumni and professors led by 5 highly active alumni who are either Presidents or … Continue reading

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“The Truth Cannot Be Disguised!”

I continue to be amazed… that in the year 2014 there are still a multitude of global companies who have not mastered nor employed/deployed a viable SCRM (Social Customer Relationship Management) data base mining foundation. Perhaps if we officially change … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , , | Leave a comment

“Connect, Never Neglect A Valuable Relationship”

Seven key points on developing a competitive advantage through relationships January 18, 2013        By Peter Weedfald   Beyond products, prices and services, how do we ensure consumers that our retail brands are different and more valuable than online competitors who … Continue reading

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Retail Predictions and Convictions for 2013!

Retail Predictions and Convictions for 2013  Published January 2, 2013        By Peter Weedfald We all know mammoth social mediums, internet purchasing, information gathering, entertaining, mobile apps, consumer based social publishing, smart phones, tablets and any other glowing boxes allowing for … Continue reading

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It’s “Price-Roaming” Not “Show-Rooming”…

“Broadly, in order to survive, in order to grow, retailers internal rate of change, adoption and investments have to accelerate faster than the external rate of consumer change, consumer determination in purchase destination.” We have collectively trained and motivated consumers through … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , , , , , | 39 Comments

Why Do Smart Clouds Reign Retail Supreme?

As we know, Amazon has effectively reinvented the retail value proposition. With no stores to staff or maintain the mammoth retail Spartan hums along with operating costs significantly lower than brick and mortar retailers. Their ground breaking, make that, cloud breaking … Continue reading

Posted in Brand Leadership, Consumer Electronics Industry, Gen One Ventures, Green Reign Leadership, Marketing Leadership, Peter Weedfald, Sales Leadership, Uncategorized | Tagged , , , , , , | 2 Comments