Retailers Can Bank On This: “The Truth Cannot Be Disguised!”

I continue to be amazed… that in the year 2014 there are still a multitude of  global companies who have not mastered nor employed/deployed a viable SCRM
(Social Customer Relationship Management) data base mining foundation. Perhaps if we officially change the acronym CRM from “Customer Relationship Management” to “Customers Really Matter” executive leadership will then vision, build and deploy SCRM, finally realizing customer intimacy must always begin with relevant one to one discovery before engagement.

They will realize this one-to-one tectonic platform delivers the highest ROI and ROR (return on reputation,) ensuring competitive growth and highly profitable engagements. Oh yes and let us not forget, will also deliver happy, highly valuable lifetime
customers who will pull for your brand and products through their own social
engagements. Just as important, SCRM is much more than a digital data container
designed to mine consumers and build extensive relationships. SCRM is a
philosophy which should be painted, orchestrated and guerdoned to all consumer
engagements whether in brick retail locations or amongst the clouds. Perhaps
inside every retail store, leadership should tutor floor sales associates on
SCRM. In the brick environment SCRM should smartly stand for “Serving Cures
Retail Mediocrity.”

Peter Weedfald and Okang McBride, Director of Alumni Relations at Fairleigh Dickinson University discuss leadership through excellence: March 19, 2014

Any questions, just tap on your brakes and steer over to the great example of Jeff Bezos highly competitive and hyper-profit-fueling SCRM machine at www.Amazon.com. Perhaps with respect to Jeff, CRM really stands for “Customers Realize More”… more selection, more service, more support, more savings, more value, more free shipping, more tax savings, more one-to-one  relevance, more concern for consumer happiness, more time saved: more repeat customers.

So, what’s the point? The point is clear: Since customers in good economies want more, just imagine what they want in downtrodden economies. One industry I am sure we all wish would take a SCRM lesson from Amazon are our banks. To be clear, banks are retailers. They think, look, market and profit like any retail organization in brick, online. How I yearn someday for just one of my banks to run their business like Amazon. How I wish they would find a way to make me and my family matter. Connect and council across assets, recommend ways to help in the language of wealth accumulation and selection, understand what is relevant to my family, to our personal goals, to our financial
problems, to our financial opportunities.

To read the rest of this article please click here: http://t.co/Wj6Mw3q8fp

 

 

 

 

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“Welcome to the Rest of Your Career!”

My very good friend, highly respected and well known educational leader Okang McBride, Director of Alumni Relations at Fairleigh Dickinson University has created a special panel forum. The gathering is designed for alumni and professors led by 5 highly active alumni who are either Presidents or CEOs of varying successful companies to discuss and auger employment futures. In essence, “what skills will employees need in the year 2020 and beyond to ensure and enjoy success in their business and family lives.”

From my career and personal perspective there is nothing more energizing, valuable
and smartly righteous than to give back to others. Sometimes we give back in a crowd collectively saving a life in peril. Sometimes we give back through our time and donations to children in need through varying giving organizations. Sometimes we are blessed to return to our colleges and universities to give back to alumni, students and our professors
by sharing our time, offering hard learned, hard earned leadership lessons.

I am honored to participate next week with urbane business and educational leaders who will share the dignity of their knowledge inside our highly respected educational institution, Fairleigh Dickinson University. Here are the details in case you are motivated to join our energizing time to give back, to engage, to ensure and auger the future for our important alumni. Thank you Okang for your kinetic and highly disciplined leadership to ensure our education continues, is shared and valued through these important gatherings.

The subject: “Welcome to the Rest of Your Career!”

A High-Powered Career Panel of Highly Successful Alumni Presidents and CEOs

When:

Wednesday, March 19, 2014 (4 to 6pm) 

Where:

FDU’s Metropolitan Campus, Dickinson Hall, Wilson Auditorium
(140 University Plaza Drive, Hackensack, NJ 07601)

Fee: No admission fee for attendees but pre-registration is required.

To register online: www.myfdu.net/future

or over the phone please call 201-692-7013

PANELISTS INCLUDE:

Moderator: Eli Amdur, BA‘68, Senior Coach/Adviser, Amdur Coaching and Advisory Group

Armen Khachaturian, PE, BSEE’69, EMBA’80
Founder and President
KEA Engineers

Linda Bowden, MBA’83
New Jersey Regional President
PNC Bank

Peter Weedfald, BS’77
President
Gen One Ventures

John M. Muscarelle, BS’89

President
Jos. L. Muscarelle, Inc.

Adenah Bayoh, BS’01
President and CEO
IHOP Irvington

Sponsored by FDU’s Offices of Career Development and Alumni Relations. To register by phone or for more information, call 201-692-7013.

Fairleigh Dickinson University Alumni Association

Office of Alumni Relations  |  1000 River Road  |  Teaneck, New Jersey 07666
201-692-7013  |  fdualumni@fdu.edu

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Ellen Earns The Oscar For Brand Creativity!

Ellen DeGeneres  is a glowing example of relevant, breakthrough brand creativity. She perfectly represents a confluence of creativity and relevancy through her core sellable assets: Comedy, variety, acting, impactful actions and reactions. During her second hosting stint at the Oscars on Sunday, Ellen creatively orchestrated and effectuated her ambient brand arsenal. She mesmerized the room, enchanted and energized a star-hungry and panting viewing planet.

Creatively ordering sloppy pizza for the Hollywood elite while motivating them gingerly to want it and to eat it in their best dresses is creative and relevant brand genius. Creatively gathering a gaggle of movie legends for a selfie behind a beautiful and glowing Samsung Galaxy smartphone while simultaneously earning a record of nearly 2 million tweets while shutting down Twitter globally is brand genius. All aggregated purposefully to lasso creativity across our planet, not just across the room.

Peter Weedfald and William Shatner discuss Star Trek fans known as "the collective," those clinging to the stilts of breakthrough creativity in space, the final frontier.

This is what sales and marketing legends are all about: creativity and imagination allows any brand to flourish, to pull consumers to take action, not to expensively push them around to care. Ellen did not push anyone in the room or across our green Earth. Instead she powerfully pulled everyone to her glowing brand, to her very smart creative fireball. She went beyond our legacy challenges of taking or making a market through B2B or B2C strategies. Ellen made and fueled a C2C (consumer to consumer) social market tsunami right before our learning eyes, fueled and muscled up globally through the mighty burnish of her brand creativity.

Please click here to read the rest of the article: http://t.co/lJJ8lebNaQ

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“The Truth Cannot Be Disguised!”

I continue to be amazed… that in the year 2014 there are still a multitude of global companies who have not mastered nor employed/deployed a viable SCRM (Social Customer Relationship Management) data base mining foundation. Perhaps if we officially change the acronym CRM from “Customer Relationship Management” to “Customers Really Matter” executive leadership will then vision, build and deploy SCRM, finally realizing customer intimacy must always begin with relevant one to one discovery before engagement.

They will realize this one-to-one tectonic platform delivers the highest ROI and ROR (return on reputation,) ensuring competitive growth and highly profitable engagements. Oh yes and let us not forget, will also deliver happy, highly valuable lifetime customers who will pull for your brand and products through their own social engagements. Just as important, SCRM is much more than a digital data container designed to mine consumers and build extensive relationships. SCRM is a philosophy which should be painted, orchestrated and guerdoned to all consumer engagements whether in brick retail locations or amongst the clouds. Perhaps inside every retail store, leadership should tutor floor sales associates on SCRM. In the brick environment SCRM should smartly stand for “Serving Cures Retail Mediocrity.”

Peter Weedfald with Paul Meyhoefer and Eric Schwartz at CES 2014.

Any questions, just tap on your brakes and steer over to the great example of Jeff Bezos highly competitive and hyper-profit-fueling SCRM machine at www.Amazon.com. Perhaps with respect to Jeff, CRM really stands for “Customers Realize More”… more selection, more service, more support, more savings, more value, more free shipping, more tax savings, more one-to-one relevance, more concern for consumer happiness, more time saved: more repeat customers.

So, what’s the point? The point is clear: Since customers in good economies want more, just imagine what they want in downtrodden economies.

To read the rest of the article, please click here: http://t.co/ch5mTk0ov9

 

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2014 Ushers In A Mature Post Digital Era

“Those who fail to reach for the stars get lost in the cloud!”

We are traveling through a colossal e-tech and e-cloud transfer opportunity within a new era of retailing called “The Internet of Everything” or “The Post Digital Era.”  If we pause for a stark lesson from the industrial revolution in the 1760’s, we realize those businesses that did not take advantage of new machinery quickly died.

Continuing to make five pairs of gloves by hand a week while competitors used new machinery to produce five pairs an hour caused a crises of business confidence in1790 as well as profitable pylons of opportunity for savvy competitors. Businesses during the industrial revolution did not recognize the time as one of mammoth evolutionary.

Peter Weedfald enjoying some applauding feedback from his NYC presentation on a hyper-changing digital economy.

They recognized their wins and losses once the post industrial revolution produced clear market leaders and market losers. By the way, consumers demanded the same they do today: best brands, products, services and price points.

As we march into 2014 it is important to recognize our days ahead will mirror the industrial era. The industrial evolution punished the unwashed in business, the uninitiated in the language of smart machine and technology transfer. Transfer is the appropriate word as in transferring a unique business model, a market making product or service-creating opportunistic change. Savvy transfers during the era harvested and disrupted opportunity all at once.

Peter Weedfald discusses sales initiatives with savvy CE business development leader Dan Cole, VP of the CEA.

Our untethered wireless mobile lives today is creating mammoth new market opportunity just like during the industrial revolution. Savvy competitors will transfer their game plan and build accelerating brand and product value through our post digital economy. How? By using new tools and machinery that will enable cloud-progressive and mobile-muscled companies to thrive.

CEOs and CMOs are in a highly visible and unique position to be aggressive harbingers of transfer and change.

To continue reading please click here: http://t.co/FG9F6uMGO

 

 

 

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“It’s The End Of Sales And Marketing As We Know It!”

Well, collectively, we have done it. Those of us driving a new smart  digital frontier of consumer sales in the cloud have done it. We have created a kinetic maelstrom in reduced physical store traffic shifting and motivating consumers from shopping malls, from big and small box retailers to the first inch of a mobile piece of glowing glass. The bulwark posture and sluggish tactics of brick retailers does not seem to be panning out as clearly expressed through the cold steel of reported P&L’s for the year. Retailers continue to defer or ignore words like show rooming, active retail apps, cloud advantaged competitors and much more. All while ShopperTrak reported once again in 2013 holiday shopping declines in mall formats and large retailer physical stores.

Jon Accarrino, Frank Radice & Peter Weedfald at CES 2014 in Las Vegas for Peter's video interview on "The Future of Content."

According to ShopperTrak, retailers had only half the holiday store traffic in 2013 than they did in 2011. The third party research company reported declines of approximately 28 percent for 2011, 16 percent for 2012 and 15 percent for 2013 while online sales rose by more than double the results of brick and mortar sales during our past 2013 holiday season. Clearly it is the end of selling as we know it and time to do something about it.

Based on our new market realities our ability to sell to brick and click retail merchants has emphatically hyper-evolved and changed forever. As we know, our new smart digital economy causes an even greater emphasis by all companies to focus heavily on optimizing return on sales and marketing investments. Retailers are aggressively changing, charging and marching across all consumer facing channels and social environments to re-torque, re-fuel, re-muscle their business and traffic models. Profitable manufacturer strategies in 2014 must include smart selling and product pulling aggregation inclusive to brick, click, organic, social, direct, mobile, SEO and indirect channels of opportunity. And these strategies must be backed by significant levels of personal pro-selling skills, aggressive digital marketing proposals, digital accounting practices, hyper-fast measurements and speedy course corrections.

For the rest of this article please click here: http://t.co/soCxzUKOKP

Frank Donato and Jonathan Zupnik at CES 2014 discussing Green Reign Leadership principles with Peter Weedfald.

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“Happy Holidays, Happy Christmas!”

All,

Like you, I admire current and whilom musical talent, especially from the renowned artists below. We are truly amazed and energized by their kinetic creativity, musical imagination, by their ability to energize our hearts and minds.

All this boy wants for Christmas is for his dad to come home!

As a holiday e-present this year for our global friends, family, colleagues and armed service members, we have assembled a variety of concert legends each lost in musical admiration for one of the creative Mozart’s of our day, John Lennon. Please enjoy these video concerts with each artist singing and expressing the song of global peace for the holidays, “Happy Christmas”, written by the great John Lennon. Please share these heartfelt renditions with all your friends and neighbors.

Wishing you and your family a very happy, healthy, safe and blessed Christmas and holiday season.

Peter and FrancesAnn

John Lennon:

http://www.youtube.com/watch?v=WUCbZhIfQbA&feature=related

U2:

http://www.youtube.com/watch?v=GK2Tlo6CDT4&feature=related

Sarah McLachlan:

http://www.youtube.com/watch?v=RyJOh9DrH0c&feature=related

Neil Diamond:

http://www.youtube.com/watch?v=iHuwWItjfBo&feature=related

Celine Dion:

http://www.youtube.com/watch?v=pHrVG06U5MA&feature=related

The Three Tenors: Pavarotti, Domingo and Carreras:

http://www.youtube.com/watch?v=mqGpMxtWWBQ&feature=fvw

Tom Jones:

http://www.youtube.com/watch?v=U2TtzDmCQ9s&feature=related

Melissa Etheridge:

http://www.youtube.com/watch?v=3pYkrMwHtQQ&feature=related

The Moody Blues:

http://www.youtube.com/watch?v=zF1i0E-EsUk&feature=related

The Corrs:

http://www.youtube.com/watch?v=q7vWvhrfkjU&feature=related

Maroon 5:

http://www.youtube.com/watch?v=39_bjJEiw7k&feature=related

For Our Soldiers:

http://www.youtube.com/watch?v=aiDCo0S9DfQ&feature=related

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“Who Are You And What Will You Become in 2014?”

It would not be hard to define business opportunity through the varying  orchestrations and melodic personalities of musicians from years past, from even  today. To succeed in music, within any style, there always needs to be a unique product (music) proposition. Or maybe not.

Perhaps when Pete Townshend and Roger Daltrey of The Who first joined musical forces back in 1964, they were not worried or planning “uniqueness”- rather, they were simply energized by their single driving force and determination in the language of “expression.”
Perhaps heralded and anointed musical superstars find preference through bi-modal uniqueness and expression. Not by planning this brand-centric union, but rather created naturally through audience demand and preference warmly, yet coldly memorialized in the language of product sales. Consumers then socially magnet and amplify their brand preference in music creating consumer muscled command, building protracted market demand.

Pete Townshend, Peter Weedfald, Roger Daltrey, Frances & Tara Weedfald celebrate music, together.

Well, what about us, not specifically in the music business rather in the consumer electronics and or retail business? What about us, managing the daily cold steel of the P&L?  Or hunting for brand success, pining for market opportunity, balancing between
competitors’ unique products, expressive advertising and the daily competitive price point pressures of… scorched-margin demands! Hey, what about us? Just what is the best way to express our brand expression and uniqueness versus competitors, express our unique products in the language of consumer benefits and consumer demand. How do we pull consumer demand to us so they know who we are, why we are and why we matter in their lives?

For us, in any business, with any product or service offerings, we know the gravitas, the
driving force to ensure success is one word, “focus.” Focus defines the mission, focus expresses and matures profitable boundaries, focus ensures market relevancy, focus mitigates competitive muscle, focus is in itself brand strategy. I highly suggest that Pete and Roger have been globally successful through these same brand principles that catalyst consumer electronics and or any other market opportunity.

Pete TownShend of The Who and Peter Weedfald comparing creativity in music to creativity in business.

Since most of us are not rock and roll, hip-hop or magical musical artists (although it is always nice to dream and trust me I do) we remain business-focused on ten tectonic steps to ensure formidable market and profit advantage. This ensures our most formidable and
valued brand and product expressions will create market opportunity, team focus as our most valued competitive advantage. Defining just who you are, who your brand and products promise to be to both retailers and consumers sets the stage for market advantage. Gen One Ventures’ ten essential principles to command brand dominance include your ability to: to continue reading please click here:  http://t.co/xZ3eZLXpvC

Peter Weedfald introducing The Who in NYC at The Gotham Hall.

 

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Rejection Is Your Protection!

Peter Weedfald presents Green Reign Leadership best practices for Jasco Corporation in Oklahoma City.

No! No! No! “But how about” the anxious salesperson chirps. No says the merchant one final time! The beleaguered salesperson crawls back out the customers front door rejected, neglected and brand de-selected but slightly protected by a sturdy ego. “Just what did I do right and what did I do wrong that caused my prospect to say no?” Time for a personal sales post mortem, a percipient checkup from the neck up from this tough sales loss.

All sales people skill sets vary. Vary just like pro-sports players on big and small playing fields. Just like good, better and urbane CMO’s, CEO’s and CTO’s. The issue is not the onetime loss. Although consistency clearly is the refuge of the unsure, breaking the cycle of consistent sales failures is not an easy task. The alternative of course, sales success may be even harder to achieve. Too be selling clear, a rejection, the dreaded negative no from a viable prospect or current customer is simply a request for more information. A “no” is our fault not the merchants fault, not the prospects fault. A no is an honest report card, an honest assessment of our selling skills with respect to earning the right to ask for the order. And yes your company brand, product and price positioning counts, but should never be blamed for a lost sales opportunity. Professional selling is the guardian and profit arbiter of every brand and product within our industry.

Peter Weedfald presents Green Reign Leadership principles at a recent Forrester Research summit.

Rejection becomes your company brand protection only if you are determined and able to turn prior sales losses into a smart selling assets. Learning from rejection is as important as learning from success. Your smartest, most savvy competitive weapon of choice is viceroy selling. Determination coupled to selling failure is any organizations beacon that something must change. What must change is learning just how to earn the right to ask for the order to win. What must change is ensuring the following key principals, just 4 of 10 Gen One Ventures sales principals are evoked to turn rejection into reflection, reflection into new found market equity:

  1. Conscript Thy Heroes: Hire only the finest proven sales performers. Finest is defined as those who have superior business judgment, critical thinking, sales motivation, sales comprehension, personal determination and passion to listen, learn and market lead. In turn, you will be righteously challenged, postured and expected to lead and exceed your forecast quota. You will be expected to lead and breed through selling excellence.
  2. The 30 Second Sale: Think about it. Every 30 second TV commercial is expensively orchestrated to sell you something. Sell you on the brand, product or opportunity. Imagine as a sales person you are granted 30 minutes as opposed to 30 seconds. What are the steps to the perfect presentation to avoid rejection, to build agreed to forecast projections. The perfect presentation and measurement steps to ensure the sale are: 1. Attention 2. Interest 3. Conviction 4. Desire 5. Close. When your sales people can gain a customer’s attention, interest, conviction, desire and close them in 30 seconds or 30 minutes you are on the way to market dominance.
  3. Questions Are The Answers: Relevancy is any sales calls greatest competitive advantage. To gain relevancy your salesperson must first hunt knowledge, understand competitive threats, study the prospect’s model and ask pertinent product questions across various departments within your company. Armed with a ken of advantages your salesperson is now equipped to listen, exchange and orchestrate the conversation to lead the prospect to the logical conclusion, a sale. Remember, “a sale will be made today, either you will sell me or I will sell you.” Don’t allow your sales people to be convinced by a prospects just why they have not earned the right to do business. Convince them to ask smart questions inside
    and outside of your building.
  4. Threads of Steel: Highly successful selling leadership is based upon knowledge, practice and the august of superior selling threads. All presentations (whether in 30 seconds or 30 minutes) will achieve greatness by gathering and delivering key knowledge to prospects through this selling thread: 1. Market conditions 2. Targeted buyers 3. Competitive threats and opportunities  4. Summary of market approach 5. Brand and product competitive advantage 6. Closing the sale by actually asking for the order. When your sales people follow this informational selling thread perfectly they will have earned the right to ask for the order.

Professional selling is not about tricks or treats, not about beating your prospect in negotiations, not about having delicious lunches, not about suave luck. Professional, refulgent selling is first and foremost about respect. When merchants or prospects respect your product presentation, your market opinion, your competitive knowledge and your auger for success it means you are well on the way to gain your sale. It also means your customers win is your company’s win smartly for many years to come. Rejection is your greatest brand and personal protection only if you respect it, only if you learn from it, only if you capitalize on it by muscling up and fueling the principals of professional selling.

 

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The ADL: “Hope Is Not A Strategy For Caring People”

The Anti-Defamation League hosted its annual National Consumer Technology Industry Awards & Dinner Dance  November 9, 2013 in New York City.

FrancesAnn, Peter and Tara Weedfald celebrate Peter's American Heritage Award at the ADL awards dinner.

Peter Weedfald, president of Gen One Ventures, author of Green Reign Leadership and Dealerscope’s star columnist won the American Heritage Award; David Bila, executive vice president Nationwide Marketing Group, received the Patricia Rienzi Legacy Award; Denise Morales, executive vice president, global sales and strategy for Beats By Dre took home the Torch of Liberty Award; and Mitch Paull, president of American Signature and Value City Furniture received the S. David Feir Humanitarian Award. The evening raised $500,000 for the wonderful and most important work of the ADL. Special thanks to Beth Katznelson for her work to secure funding along with the Board of Trustees for the ADL.

During his acceptance speech, Peter Weedfald president of Gen One Ventures said: “hope is not a strategy. Hoping that children and families are not defamed, not in pain, not living through domestic violence or critical health related issues is not a strategy. The strategy for us all must be to have a heart for the innocent. Our united strategy must be to find the way, to care and share, to give back through incredible global caring organizations likes the ADL.”

Here is a  video of Tara Weedfald introducing her father Peter who accepts his award followed by a very special piano composition he wrote and performed: http://youtu.be/H3Fddys_RhY

 

 

For  Dealerscope article click here and see photos below: http://t.co/Ffq04VV9tu

Mike Vitelli, Peter Weedfald and Fred Towns celebrating support for the ADL.

 

Peter Weedfald and Jack Wayman celebrating Jacks 50 years of CE leadership.

 

Jim Sanduski, Jim Barry and Peter Weedfald enjoying a sharing and caring evening.
Peter Weedfald and great friend Dave Klein celebrating at the ADL-CE Awards dinner.

 

Friends John LaRegina and Gary Richards of PC Richards with Peter Weedfald.

Peter Weedfald with daughter Tara who delivered an incredible, heartfelt speech for her father.

Peter Weedfald and Eric Schwartz enjoying a special ADL evening together.

 

Peter Weedfald with John Revie and his wonderful wife enjoying an incredible evening.
Dick Wallace and Peter Weedfald celebrating Peter and Denise’s ADL awards.
Tara, FrancesAnn and Peter Weedfald with Joey Reynolds at the ADL – CE dinner.

 

Peter Weedfald, Gary Palenbaum and Jim Sanduski enjoying the ADL dinner together.
Peter and FrancesAnn Weedfald with great friends Kelly and Jason Briggs.
Peter Weedfald with great friend Steve Millilo enjoying a wonderful ADL evening.

 

Peter Weedfald and Ed Hecht with his wonderful wife and Jim Sanduski.

 

Peter Weedfald with friends Roland Langner, Joey Reynolds and Dave Klein.
Jeff O’Heir and Peter Weedfald enjoying a wonderful ADL – CE awards dinner together.

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