Category Archives: Cause Marketing

The Wonder and Thunder of Refulgent Leadership!

I believe all of us at one time or another have been pachyderms. Sensitive to our raw feelings and emotions, improvising our defensive response and reactions unnaturally, unhappily. Frankly, we should be appreciative for those “leaders” past who ridiculed us, … Continue reading

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Content: The Publishing Plutocracy

Peter Weedfald discusses the influential power of ubiquitous publishing with Greg Keys and Eric Schwartz at CES 2015 in Las Vegas. “When you eye and strategize the market as a publisher, you advantage team productivity, celerity, efficiency, channel dominance, brand power and most … Continue reading

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A Brand Is A Promise. What’s Yours?

“It’s the anthem of your company’s reputation – and it deserves respect as such”… http://www.dealerscope.com/article/a-brand-is-a-promise-what-s-yours/1 To be clear, a brand, as treated in the substrates of conventional marketing wisdom, is the anthem of your company’s reputation. As a consumer brand … Continue reading

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How Smart Is Your Speed?

We are hyper-speeding through the mature, profitable stages of tech-based economies and shifting into our newly anointed “smart economy.” Smart however may be an overstatement. For all brands within our new digital economy it is virtual and ubiquitous speed that creates smart opportunity and smart advantage. And for all brands, the … Continue reading

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Brand Pull Out-Muscles Brand Push

Something big has happened. Something once protractedly invested in and heavily promoted in the consumer electronics market has all but evaporated—gone quietly into the night. So big is this thundering industry change that ad agencies who garnered millions of dollars … Continue reading

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Green Reign Leadership’s Second Edition Printing

I am very proud and most grateful to announce the second edition printing of my book Green Reign Leadership. As many colleagues and friends have asked me, below is a short synopsis of the book’s intended principles. Also included are available locations to … Continue reading

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Ellen Earns The Oscar For Brand Creativity!

Ellen DeGeneres  is a glowing example of relevant, breakthrough brand creativity. She perfectly represents a confluence of creativity and relevancy through her core sellable assets: Comedy, variety, acting, impactful actions and reactions. During her second hosting stint at the Oscars on Sunday, … Continue reading

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2014 Ushers In A Mature Post Digital Era

“Those who fail to reach for the stars get lost in the cloud!” We are traveling through a colossal e-tech and e-cloud transfer opportunity within a new era of retailing called “The Internet of Everything” or “The Post Digital Era.”  If … Continue reading

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“Happy Holidays, Happy Christmas!”

All, Like you, I admire current and whilom musical talent, especially from the renowned artists below. We are truly amazed and energized by their kinetic creativity, musical imagination, by their ability to energize our hearts and minds. As a holiday … Continue reading

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“Who Are You And What Will You Become in 2014?”

It would not be hard to define business opportunity through the varying  orchestrations and melodic personalities of musicians from years past, from even  today. To succeed in music, within any style, there always needs to be a unique product (music) … Continue reading

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